
The Pioneer Valley's go-to for premium cannabis and real talk. EMBR pairs quality flower with expert guidance and a community-first attitude.
8 AM - 9 PM, Sun-Thur.
8 AM - 10 PM, Fri-Sat.
Address:
144 King St.
Northampton, MA 01060
Hours:
8 AM - 9 PM, Sun-Thur.
8 AM - 10 PM, Fri-Sat.

Show Your ID
Quick check-in, then browse our curated selection at your own pace.

Get Real Advice
Our budtenders give guidance based on what you want, not sales quotas.

Grab and Go
We'll bag it up properly, and you're out. That's it.
What to Bring
Valid ID (21+ or medical card)
Payment (ATM available onsite)
Your Questions (We're happy to help!)



Take MA‑9 W toward Northampton. In about 18 minutes, you’ll cross the Connecticut River; continue onto King St. We’re on the right with plenty of parking.
Head west on Bay Rd and then W Bay Rd. After roughly 26 minutes, you’ll reach US‑5/King St. Turn right, and you’ll see us on the left.
Follow MA‑9 W across the river. It’s only about 7 minutes, and our store sits right on King St just past the downtown roundabout.
Jump on I‑91 N for about 25 minutes, exit onto Damon Rd toward Northampton, then head south on King St. Look for us on the left, easy access and ample parking.

Word Gets Around


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Better weed. Faster shopping. More points in your pocket.


Talk to a
Budtender.
Got questions? Our budtenders have answers. Whether you're curious about terpene profiles or want something to help you chill after work, we'll guide you to exactly what you need.
(413) 390-9333

New to EMBR? We keep things simple. Here's everything you need to know before you roll up.
We're open 8 AM—9 PM Sunday through Thursday and 8 AM—10 PM Friday and Saturday. In‑store pickup runs the whole day. Whether you're an early bird or a night owl, we've got you covered.
No, we're pickup-only at our Western Massachusetts locations. But here's the upside: skip the delivery fees and wait times. Order online, swing by when convenient, and you're in and out fast. Our budtenders are here to answer questions and help you find exactly what you need, something you miss with delivery.
No, but cash and debit work here just fine. ATM on-site if you need it.
Absolutely. Valid ID showing you're 21+, and you're good to go. Massachusetts welcomes everyone.
Adults 21 and older can buy up to 1 ounce (28.5g) of flower or 5 grams of concentrates daily, the standard Massachusetts limit.
No, sir (or ma'am). No public consumption, but feel free to enjoy your products at home or on private property.
Absolutely. Order ahead online, skip the wait. Your order's ready when you pull up.
Not at all. We have our lot off King St. and plenty of street parking available if you bring a few friends.
Our app offers double points on every purchase. Better deals, personalized offers, and faster checkout make it worth downloading.
Welcome to EMBR Northampton, your reliable source for high-quality cannabis in Western Massachusetts. Find us at 144 King Street, steps from Smith College and the Calvin Theatre. Whether you're exploring downtown, catching a show, or prepping for a day at Look Memorial Park, we're conveniently located right where you need us.
Step inside and skip the sales pitch. Our budtenders know their stuff; they'll guide you toward the right terpenes, not just the flashiest packaging. Browse craft flower, precisely dosed edibles, and clean concentrates from top Massachusetts cultivators like Fernway and Bountiful Farms, plus our own Phat Panda line.


Cannabis shopping should be simple and respectful. We offer reasonably priced products, honest advice, and an environment that meets you wherever you are, whether you're just starting out or already know your way around a grinder.
We offer easy parking, fast online ordering for pickup, and serve folks across western Massachusetts, including South Hadley, Deerfield, Hadley, Holyoke, Easthampton, Greenfield, Belchertown, and Amherst, all of which make the trip.
Got plans elsewhere? Check out our Springfield, MA dispensary down the road, or swing by our La Mesa dispensary and Lake Elsinore dispensary if you're heading west to Southern California.
The Pioneer Valley knows what's up. We're ready when you are.